At 14, Claire Hughes switched from a stroppy disinterested teenager to venturing up her first mountain via a heady scrambled route with her dad and never looked back. She has spent her life, outside work, walking, climbing, cycling, wild camping, swimming, sea kayaking, paddle boarding, packrafting, engaged in snow sports, as well as river and ocean rowing.
Peak Baggers Gin is inspired not just by her love of all outdoors but by her determinations to challenge herself, empower women, and champion gender equality through mixed gender teamwork, and of course by her love of Gin.
Whilst Peak Bagging is synonymous with climbing hills and mountains, Claire has always associated it with achieving one’s personal goals, throughout ones life.
And so Peak Baggers Gin was created by the Adventurers Drinks Company to celebrates success in whatever form it takes.
2017 - The Adventurists Rick Shaw Run - a 2,800km across India from Kochi in the south to Jaisalmer in a glorified lawnmower (tuk tuk!)
2018 - 2019 - Talisker Whisky Atlantic Challenge – Guinness World Record Fastest crossing by a Mixed Four with Team Tyne Innovation
2020 - Northern Sweden wild camping in the mountains at -20C with a pack of dogs.
2023 - To be announced
Peak Baggers Gin, the mountain spirit, is inspired by all you Peak Baggers out there. Those who do it for fun, for the physical and mental challenge, or for the records
Gin has a long association with adventure.
In the 19th Century the British Navy found themselves traveling across the world to destinations where unfortunately malaria was prevalent. They brought quinine to help prevent the disease and as it tasted awful, Indian Tonic Water was used to make it palatable. Gin accompanied the sailors on these voyages, being in fashion at the time and making a better cargo than beer, as the latter quickly spoiled. Eventually the two liquids were combined to form what is now the classic gin cocktails.
With such an adventurous start it appears appropriate for gin to be the perfect spirit to celebrate achievements of adventure and exploration, on land or sea.