Ran’s extraordinary life would not have been possible without the support of his crew and his loved ones. During his epic Transglobe Expedition, his friend Oliver Shepard came up with the brilliant idea, that no matter where they were in the world, at 1730 each and every day, they would always find time to toast their friends, families and accomplishments. The ‘17:30 club’ was born and has inspired Sir Ranulph Fiennes Great British Rum.

That’s the spirit of adventure that marks all of Sir Ranulph’s achievements - the endless perseverance, the looking for what’s next. Whether it’s finding the lost city of Ubar in Oman, becoming the oldest Briton to successfully climb Mount Everest - a mountain on which he’d previously suffered a heart attack - or achieving the world record for unsupported northerly polar travel, Sir Ranulph Fiennes has never been one to give up or say no. He's an expert in knowing when to push on and when to throw in the towel, when to listen to his body and when to ignore it. He’s an indomitable, inspiring, invincible human, and one that deserves to be commemorated with an equally fine tradition-defying spirit. Age has not wearied him. Not even his missing frostbitten fingertips, an emergency heart bypass or myriad near-death experiences can dampen the spirit of adventure that beats deep within Sir Ranulph Fiennes.

And in the background are his tireless efforts for charities near and dear to him, raising money Almost £20m for awareness and research into conditions such as cancer and weak hearts. You’ll find Sir Ranulph talking about all this and more around the media and the speaking circuit, awakening the spirit of adventure in all those lucky enough to hear.